Matcherino, a Seattle, WA-based online platform for game publishers and tournament organizers to manage esports events, and for global brands to reach and engage with valuable esports audiences, raised $2.7m in funding.
The round was led by Seven Peaks Ventures, with participation from new investor aXiomatic Gaming and existing investors Madrona Venture Group and Vulcan Capital.
The company intends to use the funds:
– to accelerate ongoing expansion of the go-to-market and platform development teams,
– to support the global ecosystem of game publishers, tournament organizers and global brands that want to engage with massively expanding esports audiences, and
– to further develop expanded prize pool management, custom game content commerce and programmatic sponsorship campaign delivery and measurement tools.
Led by John Maffei, CEO, Matcherino builds software that enables game publishers and tournament organizers to run esports events. The platform includes tools to increase tournament prize pools including the ability for fans to buy custom game content from publishers as well as support for sponsors through actionable advertising campaigns.
The company also offers financial services including prize pool escrow services and the transparent, documented and tax compliant distribution of tournament prize pools after their completion.
Over four thousand tournaments have been powered by the Matcherino platform.