Freeletics, a Munich, Germany-based digital fitness company, closed a $45m Series A funding.
The round was led by FitLab, Causeway Media Partners and JAZZ Venture Partners, with participation from Courtside Ventures, Elysian Park Ventures, ward.ventures, as well as world-renowned life and business strategist Tony Robbins.
The company intends to use the funds to intensify its global growth efforts.
Founded in 2013 and led by CEO Daniel Sobhani, Freeletics provides fitness and personal coaching apps, used by over 31 million users worldwide in over 160 countries.
The company’s flagship app, ‘Freeletics Fitness Coach’, is a training app that puts a personal trainer in users’ pocket, enabling users to train anytime, anywhere with a full program of personally tailored workouts. The program’s AI algorithm allows the app to learn from workout feedback, and then develop ongoing smart training Journeys uniquely designed for each user.