Buzzoole, an Italian provider of an influencer marketing platform and service, secured $8.9m in Series A funding.
The round, which brought total funding to date to over US $10m, was led by StarTIP (Tamburi Investment Partners – TIP) and Vertis Venture 2 Scaleup, with participation from existing investors R301, Brahma, Impulse VC and ScaleIT Ventures.
The company intends to use the funds to expand its market presence globally, specifically in the U.S and UK, and accelerate its R&D and platform development.
Co-founded by Fabrizio Perrone & Gennaro Varriale, Buzzoole is a marketing services company that automates, manages and measures investments with influencers. Tools include:
– GAIA, an AI driven platform designed to optimally match brands and creators; and
– True Reach, which – based on a proprietary algorithm designed by Nielsen – allows brands and agencies to understand the reach of their campaigns.
The company currently supports a network of more than 270,000 creators with its technology platform and serves in the region of 850 international companies including top global brands Rakuten, Ralph Lauren, Starbucks, Pandora, Unilever and P&G. It also works with agencies like Mindshare, Havas, GroupM, Omnicom, IPG and Publicis Group.
Buzzoole has close to 70 employees in London, Milan, Rome, Naples, and New York.