Ada, a Toronto, Canada-based automated customer service company, raised C$19m in Series A funding.
The round was led by FirstMark Capital with participation from Leaders Fund and Burst Capital, as well as returning investors Bessemer, Version One, and computer scientist Barney Pell.
The company intends to use the funds to:
– expand its AI-powered customer service platform into new global markets and industry sectors including travel and financial services,
– enhance platform features to provide a deeper level of personalization and customization and to provide clients with education and guidance to build, train, and manage Automated Customer Service (ACX) departments, and
– double the size of its team in 2019.
Founded in 2016 by Mike Murchison, CEO, Ada provides AI and chatbot capabilities that allow support teams to automate interactions with customers. Since the launch, the company has enabled businesses including Telus, Coinbase, and Upwork to automate their customer interactions in more than 100 languages.