Sojern, a San Francisco, CA-based travel tech company, raised $120m in funding.
The round was led by growth equity firm TCV. As part of the transaction, TCV general partner Woody Marshall joined Sojern’s Board of Directors.
Led by CEO Mark Rabe, Sojern provides digital marketing solutions and real-time audiences for the travel industry specializing in traveler path-to-purchase data.
The company offers a scalable model for driving bookings through a combination of programmatic display, video, social, mobile and native advertising tailored to reach travel audiences as they move through the process of planning and researching an upcoming trip. Sojern has closely followed trends in travel marketing, acquiring Facebook and Instagram Marketing Partner Adphorus in late 2017, testing into connected TV, and making its real-time audiences available to top clients via a programmatic in-house offering.
It has delivered $13 billion in bookings for clients to date. Clients include 93 percent of the world’s Fortune 500 travel companies and thousands of independent hotel properties and local tourism providers.
Sojern is headquartered in San Francisco with 13 global locations.
FinSMEs
13/11/2018