Rags, a Lehi, Utah-based fashion brand, raised $1.5m in second seed funding.
The round was led by Kickstart Seed Fund, with participation from existing investor and board member Jeremy Andrus, CEO of Traeger Grills, as well as James Ho of AEA Investors and Davis Smith of Cotopaxi. In conjunction with this financing, Curt Roberts, partner at Kickstart, will be joining Rags’ board of directors.
The company, which has now raised a total of $3m, intends to use the funds to accelerate its growth and expand the product line.
Founded by Rachel Nilsson in 2014, RAGS is known for its innovative (RAG) design that has a patent-pending neckline that makes it very easy to pull on and off, with no buttons and snaps.
Each style is unique eith new releases of limited-edition designs coming out every week.
The company’s offering currently includes products for kids, kids tees, dresses, seasonal, baby pouches, women, men, and accessories.