LightInTheBox Holding Co., Ltd. (NYSE: LITB), a global online retail company that delivers products directly to consumers around the world, is to acquire Ezbuy Holding Co., Ltd., a Singapore-based cross-border e-commerce platform, for US$85.55m.
The acquisition will allow LightInTheBox to build its B2C cross border e-commerce globally by enhancing the user experience and improving supply chain management and fulfillment capabilities, also integrating supply chain network, warehousing and logistics in China.
Founded in 2010, Ezbuy is one of Southeast Asia’s leading cross-border e-commerce platforms, which allows more than 3 million customers in Singapore, Malaysia, Indonesia, Thailand and Pakistan to shop for high-quality products from Mainland China, Taiwan, the USA, South Korea, Malaysia, and Singapore.
Led by Mr. Zhiping Qi, Chief Executive Officer, LightInTheBox is a global online retail company that delivers products directly to consumers around the world. The company offers customers a convenient way to shop for a wide selection of products at attractive prices through its www.lightinthebox.com, www.miniinthebox.com and other websites and mobile applications, which are available in 23 major languages and cover more than 90% of global Internet users.