Heyday, a self-care brand with six locations across New York and Los Angeles, closed an $8m Series A funding.
The round was led by Fifth Wall Ventures with participation from existing investors such as Lerer Hippeau (Casper, Glossier, Allbirds) and Brainchild Funding (Onomie, The Arrivals) and new investors M3 Ventures and CircleUp. In conjunction with the funding, Kevin Campos, Principal at Fifth Wall, will also be joining Heyday’s board of directors.
The company intends to use the capital to expand its brick-and-mortar stores in California and New York, make organizational structure investments, including key new team member hires to build on an established team of 200+ across shops and a central support headquarters in New York.
Led by CEO and Co-Founder Adam Ross, CBO and Co-Founder Michael Pollak, and Chief of Operations Ashley Peterson, Heyday offers customized facial treatments from five locations in New York City and a newly opened shop in LA. Designed with an urban, semi-private layout, the company houses licensed skin therapists who encourage clients to ask questions and then provide actionable advice during the signature 30, 50 or 75 minute facials. Additionally, its Facial Record (accounting for 200,000+ facials since opening) tracks all facial information, providing both treatment-to-treatment counsel for guests as well as a view of skincare trends across all clients.
Outside of physical outposts, Heyday is creating a digital and e-commerce platform to improve and personalize their consumer’s digital experience and skincare solutions.