Fenton & Co., a London, UK-based independent jewellery company, raised £850k in seed funding.
The round was led by Mustard Seed, with participation from The London Co-Investment Fund, as well as a number of angel investors, including Camila Dolan, and Akshata Murty.
Founded in early 2018 by serial entrepreneur Laura Lambert, Fenton & Co. is a jewellery brand that creates bespoke engagement and occasion rings using precious gemstones such as sapphires, rubies, emeralds and aquamarines.
The materials used to create every ring are sourced directly by the team offering its customers full supply chain transparency. Fenton & Co. works directly with local suppliers and dealers to source its materials, with all of the stones obtained responsibly from mines in conflict-free zones. The metals the company uses for its engagement rings are also procured from recycled sources. It also has boots-on-the-ground support in India, where the factories are based, selecting those with working conditions are progressive – men and women are paid the same, work alongside each other, and given the same opportunities for promotion.
Fenton & Co. launches with a suite of five classic styles that customers can tailor to over 5,000 pieces to suit their own tastes.