Edo, a Los Angeles and New York City-based tv ad measurement platform provider, closed $12m in Series A funding.
The round was led by Jim Breyer of Breyer Capital, with participation from Robert Smith and Brian Sheth, co-founders of Vista Equity, and WGI Group.
The company intends to use the funds to scale up its national sales and analytical coverage, technical talent and new product development, with a focus on building new data sets to reveal actual consumer intent across live and non-live TV ads.
Founded in 2015 by Daniel Nadler and Edward Norton, and led by CEO Kevin Krim Edo focuses on delivering innovative and accurate insights into the effectiveness of TV ads in driving the types of consumer engagement most closely tied to purchase activity. By measuring each national linear TV ad airing’s granular impact on consumer intent and amassing a database of over 47 million precisely measured TV ad airings over the past 3.5+ years, the platform offers marketers real-time clarity about their TV campaign’s creative and media performance as well as competitive intelligence.
Currently, the company works closely with a roster of top companies in media and TV advertising, including ESPN, Turner, NBCUniversal, Warner Bros., Lionsgate and Paramount.