Admix, a London, UK-based VR/AR adtech startup, raised $2.1m in seed funding.
The round was led by Speedinvest, with participation from Suir Valley, Force over Mass and Founders Factory.
The company intends to use the funds to expand product development efforts and operations.
Founded in 2017 by Samuel Huber (CEO), Joe Bachle-Morris (COO) and Mark Rich (CTO), Admix provides a VR/AR adtech platform which enables developers to monetize their content by placing non-intrusive advertising.
The company’s solutions include a free plugin that allows users to place non-intrusive ads in their VR, AR, or gaming content and filter hundreds of advertisers.