Zentail, a Columbia, MD-based e-commerce automation platform, secured a $5M Series A financing.
The round, which brought total funding to $6.2M, was led by Initialized Capital with participation from FundersClub. Y Combinator, Scott Banister and brothers Hadi and Ali Partovi are seed investors. In conjunction with the funding Eric Woersching, Initialized Capital General Partner, joined Zentail’s Board of Directors.
The company intends to use the funds to drive development and sales efforts further.
Led by Daniel Sugarman, CEO, Zentail provides a SaaS based platform to automate such tasks as product listing, pricing, inventory and order management, and then systematically sync the data across shopping channels.
Key features of the software includes:
- SMART Types product listing tool which automatically map product categories and attributes across all shopping channels
- Buy Box Repricer which algorithmically prices products to maximize sales and profits on Amazon and Walmart
- Smart Reorder which proactively recommends inventory replenishment amounts based on sales velocity and profit optimization
- Multichannel Analytics that allow retailers to mine their sales data across multiple dimensions including product, channel and vendor to make informed business decisions
The company is an integration partner of shopping channels like Amazon, eBay, Google, Facebook Marketplace, Walmart, Jet and Wish, among others.
The team currently consists of more than 25 staff across engineering, operations, sales and marketing.