Mynewsdesk, a Stockholm, Sweden-based provider of a SaaS all-in-one digital PR platform in the Nordics, recently acquired Mention, a Paris, France-based real-time web and social monitoring tool with expertise in AI and data-driven analytics.
The financial details of the transaction were not disclosed.
The acquisition allows Mynewsdesk to advance its expansion plans with the goal of creating a new global category leader within real-time web and social listening for SMBs.
Owned by NHST Media Group (NHST), a Norwegian based media group, and led by Mattias Malmström, CEO, Mynewsdesk provides a platform that allows communicators to take control of their digital PR efforts, from media monitoring, publishing brand stories to connecting with journalists and analyzing their results. It is now serving over 100,000 communicators from over 5,000 brands in more than 100 countries.
Founded in 2012 and led by Matthieu Vaxelaire, CEO and Co-Founder, Mention enables brands to track conversations about their brand, competitors, and industry online, from social media to PR mentions, user reviews to blog comments.
Its customer base exceeded 700,000 users in over 125 countries, with over 4,000 enterprise clients.
Following with the close of the deal, Vaxelaire will take on a new role within the combined company as Chief Operating Officer, spearheading integration, innovation and growth, reporting to CEO Mattias Malmström.