LoopMe, a London, UK-based provider of an AI optimization, attribution and analytics software, raised a further $17m investment.
The round was led by BGF, with participation from existing investors HV Holtzbrinck Ventures, Harbert European Growth Capital, Open Ocean and Impulse VC.
The company, which has received a total of $32m funding from global investors based in US, UK, Russia, China and Finland, intends to use the funds for the global expansion of its software with focus on the US market (expanding its presence in New York, San Francisco, LA, Chicago, Atlanta, Boston and Detroit) and APAC.
Led by CEO Stephen Upstone, LoopMe specializes in AI-driven brand advertising solutions using mobile data to optimize campaigns to real-world outcomes, such as purchase intent, store visits or sales. The company’s technology allows marketers to prove attribution from advertising, reduce costs and increase efficiencies, while improving the customer experience. Its analytics suite provides brands with insights into customer audiences and is used to inform planning across the marketing mix.