G2 Crowd, a Chicago, IL-based business commerce marketplace, closed a $55m Series C funding.
The round, which brought total fundraising to date to $100m, was led by IVP, with participation from Emergence Capital and returning investor Accel. As part of the financing, Jules Maltz from IVP has joined G2 Crowd’s Board of Directors.
The company intends to use the funds to increase headcount at offices in Chicago and San Francisco, as well as overseas.
Led by Godard Abel, CEO and co-founder, G2 Crowd is a marketplace for businesses to discover, buy and manage software and services. The company makes its more than 500,000 verified-user reviews available for free on its website, which now attracts nearly two million business professionals each month.
They discover unbiased information about more than 58,500 products across 1,200 categories, along with expert educational content on everything from IT to digital trends to logistics.
G2 Crowd leverages a proprietary algorithm and more than 18 million quantitative and qualitative data points to calculate user satisfaction, usability, traction and trajectory scores in real time.