Fourpost, a New York City-based new retail concept that connects shoppers and brands through community and experiences, raised $5m in funding.
Backers included Susa Ventures, Collaborative Ventures, Blumberg Capital, Ludlow Ventures, Supernode Ventures, T5 Capital, Accelerator Ventures, Social Capital and Hersz Capital, and individual investors Parachute Founder and CEO Ariel Kaye, Warby Parker Co-CEO Dave Gilboa, Rubrik Founder and CEO Bipul Sinha, and InVision Founder and CEO Clark Valberg, among others.
Led by Founder and CEO Mark Ghermezian, Fourpost is a new retail concept that brings people and brands together through community and experiences. The company aims to democratize the traditional department store experience for local, emerging, and digitally native brands, and leverages technology to provide brands with tools and resources to expand their business.
Fourpost curated destinations of Studio Shops and eateries will open November 1 at the two largest malls in North America:
– Mall of America in Minnesota, and
– West Edmonton Mall in Alberta, Canada.
Each Studio Shop comes with fixtures, signage, lighting, POS hardware, and Wi-Fi, as well as access to various amenities such as event space.
Through Fourpost’s SaaS dashboard, members have access to tools and resources like dedicated onboarding and account management, business training, calendars and event bookings, and billing. The dashboard allows members to navigate storefront data, and gain insights and analytics to grow their businesses.
Members can also connect here and engage in meaningful conversations, share information, and ask questions.
The company will open several new locations in 2019 across the nation.