ciValue, a NYC-based provider of cloud precision marketing and supplier advertising platforms for retailers, raised $6M in Series A funding.
The round was led by Nielsen and Sonae IM with participation from Emery Investments and other investors.
The company intends to use the funds to further accelerate global expansion.
Founded in 2014 by Beni Basel and Gilad Cohen, ciValue leverages data science and proprietary algorithms to provide a SaaS marketing collaboration product that enables Fast Moving Consumer Goods (FMCG) retailers to create targeted, segmented and personalized offers within hours.
The company has offices in New York, Paris, and Tel Aviv.