Bloom & Wild, a London, UK-based online flower gifting brand, raised £15m in equity funding.
The round was led by Piper, with participation from MMC Ventures, Burda Principal Investments and existing angel investors. In conjunction with the funding, Jax Unsworth of Piper will be joining the Bloom & Wild board.
The company intends to use the funds to accelerate business growth.
Co-founded in 2013 by Aron Gelbard and Ben Stanway, Bloom & Wild is a flower gifting brand which allows consumers to send flowers via iPhone & Android apps. The service is available across the UK including London, Bristol and Edinburgh having shipped more than 50 million flowers to date.