The Inside, a NYC-based home furnishings company, closed a $2.6m seed funding round.
The round was co-led by Corigin Ventures and Lerer Hippeau, with participation from existing investor Forerunner Ventures, alongside new investors BAM Ventures, and Canaan Ventures, Susan Lyne, Maxwell Ryan, Jerry Jao, Jenny Fleiss, and Alexa von Tobel.
The new funding will be used to service new customers, build the team, continue to develop its proprietary visualization technology and expand into new categories.
Co-founded by Christiane Lemieux and Britt Bunn, The Inside sells on-trend home furnishings featuring exclusive designer fabrics and patterns of all kinds, and the ability to customize combinations. It features a rotating roster of collaborations with fashion designers, artists and more.
The company leverages “digital design,” a process that allows the company to offer customers a broader range of design — as well as the opportunity for the customer to order a custom combination.
All of its imagery is created using VR ready 3D rendering techniques and the company only works with partners who manufacture on-demand within 2-3 weeks, so it carries no inventory and moves fast.
Everything is made-to-order and available to consumers on the brand’s website. Shoppers can choose any fabric style on shapes including slipper chairs, headboards, beds, ottomans and removable wallpaper.
This fall, the brand will introduce products from Christene Barberich, the founder of Refinery29, Katherine Carter of the interior design platform Homepolish, Victoria Smith of blog SFGirlByBay and Sezane, the French fashion brand.