TapClicks, a San Jose, Calif.-based provider of SaaS marketing analytics, reporting and workflow solutions, raised $10m in funding.
Boathouse Capital, a private equity firm with over $350m under management, made the investment.
The company intends to use the funds for customer and revenue growth through product innovations (expanding the integration of artificial intelligence and machine learning technology into its analytics and reporting platform, including the continued development of its proprietary marketing and advertising recommendation engine) and accelerated sales and marketing.
Founded in 2009 by Babak Hedayati, CEO, TapClicks provides a marketing performance platform for digital and media agencies and their SMB, B2B enterprise and consumer brand clients to analyze data, delivering automated reports and visualizations to enhance marketing operations and performance while improving sales enablement without the burden of additional IT overhead.
Its pre-integrated, unified platform includes agency orders, marketing workflow, performance analytics, client reporting and data, centralized across a wide range of marketing and advertising tools.
The platform – used by over 5,000 digital and media agencies – integrates more than 180 sources of marketing campaign data and performance metrics into a single solution.
The company, which also offers a HIPAA compliant solution to ensure healthcare covered entities and their digital agencies are able to maintain regulatory compliance, also has US offices in Boston, Nashville, and New York City, as well as international offices in Montreal, Canada; Bogota, Columbia; and Pune, India.