Pai Health, the Vancouver, Canada-based developer of the Personal Activity Intelligence score, raised $9m in funding.
The company intends to use the funds to accelerate its expansion into the insurtech space as a provider of personalized health engagement solutions.
Led by Peter Taylor, CEO, Pai Health provides insurance providers with solutions to improve their relationship with customers moving from a transaction-based relationship focused on claims and premiums to one that allows its customers to become healthier through lifestyle changes.
Personal Activity Intelligence (PAI) is a scientifically valid metric that translates heart rate data into a personalized prescription for physical activity. Maintaining a score of 100 PAI is the perfect amount of activity to help improve cardiorespiratory fitness (CRF) and provide maximum protection from cardiovascular disease and other diseases.
Starting with a quick online Fitness Age Test, changes in health that result from physical activity can be measured and recorded through dynamic monitoring. This real-time approach can identify opportunities for proactive health improvement, rather than reactive health care that treats problems after they’re entrenched.
PAI has been well received by the insurance industry. Early pilots saw increases in new customer acquisition, as well as increased levels of customer engagement and motivation to be active. PAI’s software solutions frees the potential of wearable devices for the insurance industry with access to meaningful insights.