ListenFirst Media, a New York-based provider of comprehensive social analytics solutions to consumer brands, received a majority growth investment from Frontier Capital, a Charlotte-based growth equity firm focused exclusively on software and tech-enabled business services companies.
The amount of the deal was not disclosed. In conjunction with the deal, Frontier Partner Michael Ramich and Frontier Vice President Dave Pandullo will join ListenFirst’s Board.
The company intends to use the proceeds from the investment to expand its commercialization efforts and to accelerate product innovation, including its innovative AI and machine learning initiatives.
Led by Co-Founders and Co-CEOs Christian Anthony and Jason Klein, ListenFirst provides social media analytics solutions for major consumer brands to get access to a complete view of their customer and campaign performance, analytics to optimize engagement, and insights to guide decision-making across the enterprise. The software solution integrates data from all major social media platforms with a client’s digital and offline data to provide brands real-time, actionable insight into how they are reaching and engaging customers.
The company serves consumer brands across a variety of verticals including fashion & retail, travel & leisure, finance, and healthcare. The list includes NBC Universal, Conde Nast, Time Warner, and Gap, among others.