IWD, a Paris, France-based virtual reality software publisher, received a minority investment from Ardian.
The amount of the deal was not disclosed.
The company intends to use the proceeds from the investment for organic growth and potential acquisitions. The initial focus will be on strengthening IWD’s offering and broadening its customer portfolio, particularly through expansion into new markets.
Founded in Paris in 2000 by Gabriel Becker and Nicolas Martin, IWD offers innovative 2D, 3D and virtual reality software through its various businesses and supports luxury brands in their retail and merchandising strategies as well as in their training programs.
The company controls the entire life of the product, from its creation to its enhancement at the point of sale, enabling brands to build, communicate and analyze their merchandising strategies.
IWD has a diversified portfolio of customers made up by more than 300 brands (such as L’Oreal, LVMH, VF Corp, Chanel, Nespresso and Shiseido) and more than 50 employees in Paris and in its international offices in New York, Los Angeles, Singapore.