iSpot.tv, a Bellevue and New York City based TV ad measurement company, raised $30m in Series C funding.
The round was led by Insight Venture Partners and Madrona Venture Group.
The company, which has raised $57.8m in total funding, intends to use the capital to continue product innovations and expand customer success and sales operations.
Led by founder and CEO Sean Muller, iSpot.tv provides real-time TV advertising analytics solutions to hundreds of brands. The company’s proprietary platform provides a complete view of TV advertising activity across national, local, and OTT services, allowing brands to measure attention to ad creative and connect ad exposures to business outcomes. Enhancing data from more than 9 million smart TV devices, insights from the iSpot platform are used for validating TV impressions, measuring creative wear, correlating exposure rates to digital actions and sales lift as well as predicting how best to reach actual customers.
iSpot data can be integrated into first- or third-party DMPs and provisioned by brands or networks to agencies.
TV networks such as those operated by NBCUniversal are able to offer validated business outcome measurement for customers through a partnership integration with iSpot.
The company currently has a staff of 154 people.