Drinks, a Los Angeles, CA-based owner and operator of direct-to-consumer properties Martha Stewart Wine Co. and Wine Insiders, raised $15m in Series B funding.
The round, which brought total funding to approximately $25m, was led by Beverly Pacific, with participation from Shea Ventures, founder of Svedka Vodka Guillaume Cuvelier, former Sequential Brands Group CEO Yehuda Shmidman, Stable Road Capital and existing investors Kayne NewRoad Ventures and Drinks CEO Zac Brandenberg.
The company intends to use the funds to scale its ship-to-home platform that enables online and brick-and-mortar retailers to market wine directly to consumers in up to 41 states.
Founded in 2013 by Brandenberg, Drinks offers a plug-and-play platform for digital merchants and brick-and-mortar retailers to start marketing wine portfolios to their customers across the USA. The company provides an end-to-end solution, from curating a customized selection of wines specific to each customer, to state-level compliance, to delivery to a home, office, or one of 10,000 convenient local pickup locations.