Custora, a NYC-based customer analytics platform for retail, raised $13.75M in Series B funding.
The round was led by General Catalyst with participation from existing investors Foundation Capital and Greycroft.
The company will use the funds to expand its business reach.
Led by Corey Pierson, co-founder and CEO, Custora provides a software platform thatunifies data from disparate sources, automatically creates rich AI-powered predictive analysis (e.g., lifetime value, personas), and then puts those analytics to use across every internal team and customer touchpoint. Retailers use the solution to acquire higher value customers, personalize online and offline communications, and solve big retail challenges like one-time buying and over-reliance on promotions.
The company works with both small and large retail brands including J.Crew, Tiffany & Co, Uniqlo, and Kenneth Cole.
FinSMEs
06/09/2018