The amount of the deal was not disclosed.
The move expands Yotpo’s suite of commerce marketing technology solutions preferred by top direct-to-consumer (D2C) brands like Glossier, 1-800-Flowers, and Away Travel. Brands will be able to manage reviews, visual marketing, consumer insights, rewards, and referrals from a single platform designed to meet their customer content, advocacy, engagement, and retention needs.
The two companies have a pre-existing integration that enables commerce brands to reward customers for submitting and sharing user-generated content.
Led by Tomer Tagrin, Co-founder and CEO, Yotpo provides a proprietary artificial intelligence (AI) engine, which facilitates smarter and faster solutions for collecting, managing, displaying, and analyzing high-quality customer content. An official partner to Google, Facebook and Shopify, the company serves thousands of brands including Patagonia, Away Travel, Glossier, and MVMT Watches. It has raised $101m in funding and has over 300 employees globally.
Founded in 2015 by CEO Josh Enzer and CTO James Peerless, Swell Rewards provides a platform for thousands of e-commerce and omnichannel merchants including mutual Yotpo customers UNTUCKit, Third Love, Tomboy X, Soko Glam, and Quay Australia, to administer on-brand rewards, referral, and influencer marketing programs.
Enzer and Peerless will join Yotpo to lead strategy and product development for incentive marketing solutions.