Yesware, a Boston, MA-based email productivity platform for salespeople, raised $15m in funding.
The round, which brings total funding to $48m, was led by Foundry Group, with participation from existing investors Battery Ventures, GV, IDG, and Shea Ventures.
The company intends to use the funds to accelerate investment in product innovation and development.
Led by newly appointed CEO Joel Stevenson, Yesware provides an email productivity platform for sales teams to prospect, connect, and close deals. The platform connects to the tools sales reps use every day to provide actionable data on how to engage with prospects, and give managers insight into the sales pipeline. Integrated into Gmail, Outlook, O365, and Salesforce, Yesware provides email tracking and analytics, customizable sales templates, CRM integration, email campaigns, and presentation tracking.
Stevenson, an ecommerce veteran, has previously served as Yesware’s VP of Sales and Marketing and most recently as Chief Operating Officer since joining the company in March 2017. Matthew Bellows, Yesware’s co-founder, has stepped down from his role as Chief Executive Officer. He will continue to serve as Chairman of the Board of Directors in addition to assuming a full-time role managing partnerships and sharing Yesware’s product vision with the broader world.
Before joining Yesware, Stevenson spent seven years at Wayfair in senior leadership roles including VP and General Manager of Business Sales and VP of Financial Planning and Analysis. There, he helped advance the company’s growth trajectory, managing both domestic and international lines of business and founding the company’s B2B division. As VP of Financial Planning and Analysis, Stevenson was also instrumental in building out the company’s FP&A function while Wayfair was transitioning to a public company.