Salsify, a Boston, MA-based product experience management (PXM) platform that lets brands deliver compelling shopping experiences across every digital touchpoint, secured $43m in Series D financing.
The round was led by Greenspring Associates, with participation from existing investors Matrix Partners, Venrock, Underscore VC and North Bridge Venture Partners.
The company, which has raised a total of $98.1m in funding to date, intends to use the funds to further advance investments in R&D, grow both its global footprint and partner ecosystem.
Led by Jason Purcell, CEO and Co-Founder, Salsify provides a Product Experience Management (PXM) platform that allows brand manufacturers to accelerate digital growth by delivering the product experiences consumers demand anywhere they choose to shop online. Brands including Coca-Cola, Anheuser-Busch, Perry Ellis, Michelin, Asics, Bosch, GSK, Rawlings, and Fruit of the Loom use the company’s platform.