Phrasee, a London, UK-based marketing technology company that uses artificial intelligence (AI) to generate optimized marketing copy, closed a $4m Series A funding round.
The round was led by Albion Capital Group, with participation from follow-on funds from existing investors including global digital communications business Next Fifteen PLC (Next 15) and angel syndicate Galvanise Capital. In conjunction with the funding, Emil Gigov of Albion Capital will be joining Phrasee’s board.
The company intends to use the funds to accelerate its international growth plans, including scaling up its new US operation in San Francisco and the recently announced expansion of its UK team.
Founded in 2015 and led by Parry Malm, co-founder and CEO, Phrasee combines Natural Language Generation and Deep Learning to provide marketing teams with brand-compliant copywriting capabilities. Its AI writes email subject lines, Facebook & Instagram ads and push notifications for global brands including Virgin, Domino’s, Superdry and The Times.