Liquid I.V., a Marina del Rey, CA-based health-science nutrition and wellness company, closed a $5M Series B funding.
The round was led by CircleUp Growth Partners, with participation from TQ Ventures, a group led by SB Projects Founder and entrepreneur Scooter Braun; international music producer Kygo and his manager Myles Shear; and Washington Nationals centerfielder Adam Eaton. These four complete a list of investors, advisors and Board including former COO of Microsoft Kevin Turner, co-owner of the Oakland Athletics Lew Wolff, Gensler Architects CEO Andy Cohen, MVMT CEO Jake Kassan, Jordan Younger of The Balanced Blonde, and CPG retail tycoon Scott Emerson.
The company intends to use the funds to accelerate continued growth, distribution, product innovation and awareness.
Led by Brandin Cohen, CEO and Founder, Liquid I.V. provides Hydration Multiplier, a non-GMO electrolyte drink mix (available in Lemon Lime, Acai Berry, and Passion Fruit flavors) that’s powered by Cellular Transport Technology (CTT)™ to deliver hydration and other key nutrients rapidly into the bloodstream.
Liquid I.V. is sold in over 20,000 stores across the country comprising specialty, big box and online retailers. The list includes Whole Foods Market, Costco, GNC, CVS, Vons, Albertsons, Safeway, and launching nationally in Kroger and Hudson News later this year.