Drawbridge, a San Mateo, California-based provider of identity resolution solutions, raised an additional $15M in funding.
Backers included all of its existing venture capital investors – Sequoia Capital, Kleiner Perkins, and Northgate Capital.
The company, which has raised nearly $70m in total capital, including previously unannounced investments from strategic partners, intends to use the funds to continue to develop identity technology, build new use-cases, further expand its commercial and engineering teams.
Led by Founder & CEO Kamakshi Sivaramakrishnan, Drawbridge uses large-scale and patented AI and machine learning technologies paired with advanced graph theory to build identity solutions for digital advertising, personalization, content management, product recommendation, authentication, fraud and risk detection. Today, the Drawbridge Identity Graph is available via the Drawbridge Identity Platform or on-demand through its RichQuery API service.
The company has also announced:
- Dave Zinman joined as its Chief Operating Officer, and
- an agreement with LiveRamp®, an Acxiom® company (NASDAQ: ACXM), a provider of omnichannel identity resolution, to give marketers the ability to leverage identity resolution across the open web.