Brandless, a Minneapolis, MN- and San Francisco, CA-based e-commerce site selling unbranded food products and consumer goods, raised $240m in Series C funding.
The round, which brought total funding raised to date to to approx. $290m, was led by SoftBank‘s Vision Fund with participation from existing investors New Enterprise Associates, Redpoint Ventures, GV and Sherpa Capital. In conjunction with the funding, Jeffrey Housenbold and Justin Wilson of SoftBank Investment Advisors, joined Brandless’ board.
The company intends to use the funds to continue to invest in data science, in its operations and logistics platforms and capabilities, and accelerate the creation and distribution of new products and categories inspired by its community.
Launched in July 2017 by CEO Tina Sharkey and Chairman Ido Leffler, Brandless offers hundreds of everyday essentials, including organic, non-GMO food, clean beauty and personal care products, non-toxic cleaners and home goods offered at simple fair prices. The company also creates and curates original digital content ranging from recipes to life hacks and spotlights on people doing good in the world.
It currently offers more than 300 proprietary products, shipping to 48 states.