Provenance, a London, UK-based supply chain management company, raised a funding round of undisclosed amount.
The round was led by venture fund Working Capital, wth participation from musc legend Peter Gabriel, Digital Currency Group, Merian Ventures and Plug and Play.
The company intends to use the funds for product development.
Led by Jessi Baker, CEO, Provenance provides a blockchain-backed platform that enables brands and retailers to bring integrity and transparency to their supply chains.
The company is also announcing strategic additions to its board of directors. New addition include:
– Alexsis de Raadt-St. James, founder and managing partner of Merian Ventures, will join as Chairperson of the Board of Directors, and
– Chemain Sanan, Partner at Working Capital, will join as a Director.