Pointy, a platform for local retailers to get their products seen online, raised $12m in Series B funding.
The round, which brings total funding to $19m to date, was Polaris Partners with participation from Vulcan Capital. They joined previous investors Draper Associates, Frontline Ventures, Matt Mullenweg, Lars Rasmussen, Taavet Hinrikus and Michael Birch.
The company intends to use the funds to accelerate growth among retailers.
Founded by Mark Cummins and Charles Bibby in 2014, Pointy provides local bricks and mortar stores with a platform to make all of their inventory visible online. Their “Pointy box” device connects to a store’s barcode scanner and automatically lists the products online and optimizes them for search engines,
The company recently announced major partnerships with Point of Sale (POS) platforms such as Square, Clover and Lightspeed. Users of these POS systems can install the free Pointy app and get all of their products displayed online, geo-tagged and optimized for search engines, ready to be found by local consumers searching for products they sell.
Pointy also partnered with Google in June on their new feature called “See What’s In Store” (SWIS). SWIS will allow local stores to display their inventory directly on Google. The store inventory appears in the Google Knowledge Panel, and it’s also visible from Google Maps.
Pointy is used by retailers in 50 states across the US, as well as in the UK, Canada, Ireland and Australia.