Bulletproof 360, Inc., a Seattle, WA-based food, beverage and content company, completed a Series C funding after raising more than $40 in equity and debt financing.
The round was led by Cavu Venture Partners, with participation from Trinity Ventures, and Silicon Valley Bank.
Jeff Hull, a senior leader from Amazon Prime, has joined the company as the Vice President of Strategy and Analytics. The Series C funding follows a $19m Series B round announced in May 2017, also led by Cavu Venture Partners, and a $9m Series A, led by Trinity, bringing the total investment to $68m.
The new capital will accelerate the brand’s omni-channel growth plans.
Led by Dave Asprey, Founder and Chief Executive Officer, and Anna Collins, COO who has been promoted to President, Bulletproof is known for the Bulletproof Coffee and science-based content, food and beverage product lines.
The products are sold in Whole Foods and other retailers nationwide, in its own cafés, and online at Bulletproof.com and Amazon.com.