Auro, a UK based provider of an AI-driven fitness app, closed a second seed funding round, bringing the total funds it has raised since its launch less than a year ago to £450K.
Backers included Alex Chesterman, founder of Zoopla, Simon Franks, co-founder of LoveFilm and Stefan Glaenzer, founding partner of Passion Capital.
The company intends to use the funds will be used to reinforce the development of content, build the team and its AI capabilities.
Co-founded by entrepreneur and amateur marathon runner Anta Pattabiraman, a former Goldman Sachs investment banker, and Karthik Naraynan, a former chief engineer at Samsung, Auro provides a data driven, audio-only personal trainer app that adapts fitness programs individually for the user.
Personal Trainer fitness programs have been adapted for outdoor runs, treadmill, cross trainer / elliptical, spin, rowing and strength.
The subscription fee is £8 per month. Auro is available to download via Apple App Store and Google Play.