Adtuo, a Madrid, Spain-based advertising management startup, closed a €100k financing round.
Backers included several business angels such as Francisco Rey and Pablo Telleria, and startup accelerator Demium.
The company intends to use the funds to expand the current team, and continue to improve the development of its own technology based on artificial intelligence to optimize the results of customer campaigns.
Co-founded by Miguel Angel Ivars, CEO, Víctor Arenas, Product Manager, and María José Ivars, CMO, who have also participated in the funding, Adtuo provides an AI driven management and advertising optimization service focused on SMEs. Its proprietary technology is capable of managing hundreds of campaigns and finding repeatable success patterns to improve results in real time.