Pimberly, a Manchester, UK-based provider of a software-as-a-service (SaaS) Product Information Management (PIM) platform, completed a £2M Series A funding.
The investment was made by NPIF – Mercia Equity Finance, which is part of the Northern Powerhouse Investment Fund (NPIF).
The capital will allow the business to focus on product development, customer success and new business development.
Led by Martin Balaam, CEO, Pimberly provides a SaaS based Product Information Management (PIM) platform that allows retailers, distributors and manufacturers to increase sales through accurate and engaging product information.
The PIM platform enables users to leverage increasing volumes of product data across multiple channels and regions.
Customers include Moonpig and Ellis Brigham, among others.