Influential, a Beverly Hills, Calif.-based A.I. influencer technology, social intelligence firm and IBM Watson Developer Partner, secured a $12m Series B financing.
The round, which brings total capital to date to $26.5m since inception in 2013, was led by existing investors Capital Zed and Europlay Capitol Advisors, with participation from WME.
The company intends to use the funds to bring its platform to market.
Led by Ryan Detert, Founder and CEO, Influential provides an AI SaaS social data and activation technology platform that matches brands to audiences all through transparent data and machine learning on Facebook, Instagram, Twitter, Snapchat and YouTube based on deep data enriched by IBM Watson™.
Influential runs campaigns for Fortune 100 companies including Walmart, Coca-Cola Company, Nestlé, General Mills, Toyota, Samsung, Warner Bros. Pictures and many more.
The company has offices in Beverly Hills, New York City, and Las Vegas.