Whistle Sports, a NYC-based entertainment media brand that creates, curates and distributes content for young audiences, raised over $28m in Series D funding.
The round in progress is led by Aser Capital, the merchant banking arm of the Aser group, a global investment company founded by Andrea Radrizzani (new member of the Whistle Sports Board of Directors), with participation from Liberty Media, Emil Capital, Jeffrey Katzenberg’s WndrCo and others.
The company plans to use the proceeds of the investment to expand its catalog of free and premium original content with brand partners and creators including Dude Perfect – the team behind the third most subscribed to creator YouTube channel – DevinSuperTramp, and The F2, among others, on both OTT and Whistle Sports distribution platforms.
The collaboration with Aser will extend to its subsidiaries including ELEVEN SPORTS, the global sports service founded by Aser in 2015, and will also accelerate Whistle Sports’ international expansion. , Aser’s merchant banking arm.
Launched in 2014 by John West, CEO, Whistle Sports is now the leader in the sports lifestyle segment globally, targeting young, post-Millennials with a library of over 560,000 videos.