Costello, an Indianapolis-based real-time sales playbook platform, raised $2.1m in seed funding.
Backers included Dundee Ventures, Collina Ventures, Irena Goloschokin, and Social Capital.
The company intends to use the funds to make strategic investments to accelerate product enhancements such as integrations and customer-requested features, as well as hire new team members to support the growing customer base.
Founded in 2017 by Frank Dale, CEO, Costello provides organizations with a platform to build and execute sales playbooks. The platform allows sales reps to prepare for calls, ask timely questions, tell relevant stories, and sync insights back to the CRM while showing managers and reps the gaps in every deal so they can work together to move them forward.
Costello has served companies like TINYpulse, Sigstr, SalesLoft, Emplify, Guest Supply (a SYSCO company) and many others.