Ash TV, a Hull, UK-based video advertising company, secured £200k in funding.
Backers included NPIF- Mercia Equity Finance, which is managed by Mercia Fund Managers and is part of the Northern Powerhouse Investment Fund.
The company intends to use the funds to further develop its video advertising platform and recruit additional programmers.
Founded in 2016 by Ash Lewis, Ash TV has developed a novel in-browser video advertising platform for mobile devices. The technology is supported by artificial intelligence (AI) software to target advertisements using location and social media data, and provides real-time feedback to clients on the effectiveness of their campaigns.
The company now employs a team of 11 people in Hull, Germany and the Netherlands.