Tracking First, a Provo, Utah-based enterprise data governance platform designed to structure and unify digital campaign data, raised $4m in funding.
The round was led by Silverton Partners with participation from Kickstart Seed Fund.
The company intends to use the funds to continue expanding its sales, marketing and product teams.
Co-founded by Craig Scribner and John Boyd in 2012 and led by newly appointed CEO Verl Allen, Tracking First provides digital marketers with a platform to analyze and run campaigns by unifying the data from multiple campaigns across disparate systems into one single integrated view.
The solution automatically generates and stores campaign codes, and ensures that all new marketing releases are prepared, even when marketers are spread across the globe, and engaged across different marketing channels.