Namogoo, a Boston, MA-based customer hijacking prevention solution provider, raised $15m in Series B funding.
The round, which brings total funding to $29m, was led by Hanaco Venture Capital with participation from existing investors GreatPoint Ventures, Blumberg Capital and Inimiti Capital. In conjunction with the funding, Alon Lifshitz, general partner at Hanaco, will join the Namogoo board.
The company intends to use the funds to drive adoption of its Customer Hijacking Prevention solution and to accelerate the growth of its new product, Digital Insights.
Led by Chemi Katz, co-founder and CEO, Namogoo provides a Customer Hijacking Prevention solution that enables online businesses to deliver a distraction-free customer journey by eliminating unauthorized ads and invasive content. Digital Insights analyzes all third-party services running on publisher sites and provides visibility into their impact on site performance, privacy and business KPIs.
The company serves large brands across verticals such as eCommerce and online marketplaces, travel, online insurance, fintech and publishing.