Brabble Inc., a New York City-based technology company that uses social media and e-commerce to drive revenue, raised $5m in funding.
Backers included a combination of family office investors, high net worth individuals and a Wall Street investment bank.
Led by founder and Director of Business Development Patrick Mackaronis, Brabble provides patented technology that allows its customers to generate revenue by combining multiple social media networks and e-commerce marketplaces to drive sales transactions for both companies and individuals. Brabble captures information from these transactions, so that companies can retarget customers and drive consistent sales and customer retention.
The company, which is still seeking approximately $1m to close out this round of financing, plans to use the funds to continue to build partnerships with e-commerce retailers.
Brabble is in partnership discussions with some of the world’s largest e-commerce companies and is developing technology to customize integrations with these platforms.