Avrij, a Fredericton, NB, Canada-based analytics tech startup, raised $1.2M in venture capital funding.
The round was led by the New Brunswick Innovation Foundation, which injected $500k, with participation from Technology Ventures Corporation and other private and public investors.
Led by CEO Garfield Fisher, CFO Carmen McKell, COO Shambhavi Pundir and CTO Dwight Spencer, Avrij Analytics provides sports organizations with a software platform to track, monitor, and predict an athlete’s off-field behaviour, protect their personal brand, optimize athlete recruitment and manage their teams.
The financing will be used to further refine the product, integrating video and photo analysis in addition to text.
The company currently has 5 local developers and data scientists led by Spencer (co-founder of Q1Labs).