For any professional, every mode of connectivity is considered to be an asset. And one of the most effective ways to connect to an influencer or a client is through business cards. A well-made business card not only makes one look more professional but also acts as a reflection of services.
Hence, if someone professional lacks a proper business card to reach out to clients and collaborators, then he’s undoubtedly missing out on a great connectivity tool as well as a great marketing opportunity.
However, not all business cards are of the same weightage. While a poorly designed business card would not be much effective in the market, a nicely designed business card can give rise to a lot of opportunities in a much wider range. Hence, making a good impression through the business card is something any professional should strive upon.
Design is the first thing that comes to mind whenever it comes to influencing clients by means of a business card. Here, we have shared our top 5 tips that one should keep in mind while designing a business card.
Tip #1 : The business card must lucidly reflect the business type.
The moment you hand over your business card to someone, you and your business gets open for every form of interpretation. Hence, your business card must be a vivid representation of your business and service.
It is necessary that your business card design must properly resonate with your qualifications and services. Apart from that, you may add your company logo on top of your card in order to make it appear more attractive.
Tip #2 : The basic design principles must never be forgotten.
Your business card must be scanner-friendly in order to be easily read by others. Keep in mind the following principles before you can proceed to design.
- Do not place texts over images, for it gets hard to read the same.
- The images in your card must be the simplest ones.
- It’s better to avoid italics, shading, and underlining.
- Try using professional fonts, such as, Times New Roman, Helvetica etc.
- Ensure to maintain a minimum size for your typography to maintain legibility.
- Use a proper orientation in order to make it more presentable.
- Choose the paper stock in such a way that it can leave an impact on your clients as a first impression.
Tip #3 : Get creative within the constraints.
The basic idea that you should keep in mind while designing your business card is that, it should stand out from the crowd. For this, it’s recommended that you should be as much creative as possible at the time of making the designs.
And always keep in mind a few thumb rules, such as, do not go for shock value, and do not include unprofessional prints on your card.
Tip #4 : Stay original.
Even if you do not have a big budget for your business card, avoid using a common template as it is less memorable as well as less effective. Making your own is time-consuming for sure, but it’s the most satisfying way to express yourself within the card.
Tip #5 : Avoid including unnecessary materials in the business card.
Some people have the tendency to include a lot of information in the card and make it look congested. A quick solution to this, is to use folded business cards in order to include some extra information. Also, try not to laminate your card, for a surface on which the recipient of the card can write makes it easier for them to take notes and remember you better.
As said before, a business card is a valuable tool in the daily life of every professional. With a properly-designed business card, one can have the chance to create a good first impression on clients as well as business influencers.