The Primal Pantry, a Maidenhead, UK-based food brand, raised £3m in funding.
NVM Private Equity made the investment for a minority stake in the brand.
The company will use the funds to grow retail distribution and in store visibility, along with driving brand awareness through consumer marketing channels, in particular social media, PR and sampling, and to continue to innovate and reach an increasing number of consumers.
Founded by nutritionist Suzie Walker and Dominic Maxwell, and also led by Sales Director Hash Alsaidi, and Head of Marketing Nathan Griffiths, The Primal Pantry is a UK-based food brand offering snack bars, which are made with selected ingredients, a new and enhanced range of protein bars, which, rather than relying on whey, each contain 15g of plant based protein, and a Double Espresso High Protein Bar, which, in addition to 15g of protein, boasts 146mg of caffeine.
Today, the company’s bars are sold in over 7000 distribution points in the UK including Tesco, Sainsbury’s, The Co-operative and WH Smith Travel.