RealSelf, Inc., a Seattle, WA-based online aesthetics marketplace to learn about cosmetic treatments and connect with doctors and other clinicians, raised $40m in its first financing round.
The round, which brings total capital raised to date to $42m, was led by Elephant, with participation from funds managed by one of the world’s leading investment management firms. In conjunction with the funding, Andy Hunt, Elephant co-founder, who also co-founded Warby Parker in 2010, will join the RealSelf board of directors.
Led by founder and CEO Tom Seery and CMO Tanja Omeze, RealSelf is an online marketplace for people to learn and share experiences about elective cosmetic procedures and connect with the right providers. Through the website and mobile app, consumers can access more than 2 million anonymous patient reviews, ratings and photos, combined with medical expert insights, relating to hundreds of different aesthetic procedures available today. This includes everything from surgical cosmetic procedures like breast augmentation and rhinoplasty to minimally invasive treatments like Botox and new medaesthetic technologies like facial microneedling, eyebrow microblading and CoolSculpting.
In addition to learning about treatment options, consumers can also research and connect with doctors and other medical providers.
The platform, offering millions of photos and medical expert answers, is visited by nearly 10m people each month.
The company has more than 200 employees and is actively hiring at its Seattle headquarters for a range of positions.